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HISTORY OF LOGOS

Interestingly, Kodak was the first company to integrate its name and looks into one symbol in 1907. After 1935, Kodak predominantly used yellow and red colors and the complete name of the company. First time the Kodak name was completely written in the logo in 1935, which began the use of yellow and red colors as well. In 1960, they tried to show a flip page as a logo, but was changed to a box and graphic “K” element in 1971. I think the logo in 1971 was quite trendy, but it might have been a little complex. Retaining the 1971 concept, there was a slight variation in the font in 1987. The new font looked contemporary. Again, like other companies, Kodak decided to simplify their logo in 1996, and removed the boxes. The red color gives a more brighter and structured feel of the company. In 2006, again a slight variation was made in the logo with a rounded ‘a’ and ‘d’, to give a contemporary look.  

As you would observe from the logos above that IBM was earlier known as The International Time Recording Company (ITR), whose major products were mechanical time recorders, invented and patented by Willard L. Bundy in 1888. So in the earlier periods the logo of the company had ITR inscribed on it. Later in 1911, ITR was merged with the Computing-Tabulating-Recording Company, which is why you will see that both ITR and CTR are there in the 1911 logo. In 1924, the Computing-Tabulating-Recording Company adapted the name International Business Machines Corporation. The ornate, rococo letters that formed the “CTR” logo were replaced by the words “Business Machines” in more contemporary sans-sarif type, and in a form intended to suggest a globe, girdled by the word “International.” In 1947, IBM decided to drop the globe from its logo, which was by then quite familiar amongst the people. The logo was not the only change in 1947; it was accompanied by a change in business from the punched-card tabulating business to computers. The typeface of this logo was called Beton Bold. In 1956, before Thomas J. Watson, Sr died he appointed Tom Watson, Jr. as the CEO. Tom Watson, Jr. decided to project the beginning of a new era in the company, for that he changed the company’s logo as well as the actions. Paul Rand designed the new logo which represented that the changes in the company would be subtle and will not disrupt the continuity. Also, the new logo looked more solid, grounded and balanced. Another change in the logo was designed by Paul Rand which had stripes instead of the solid font. It depicted ‘speed and dynamism’. Since, then the logo has more or less remained the same, and the design has been recognized and replicated all over the world. 
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CORPORATE PUNCHLINES

List of Punch Lines of Famous Companies

• Digit: Your Technology Navigator
• Fiat: Driven By Passion
• Abn Amro Bank: Making More Possible
• Accenture : High Performance Delivered
• Adobe: Simplicity At Work Better By Adobe
• AIG Or American International Group Insurance Company: We Know Money
• Air Canada: A Breath Of Fresh Air
• Air Deccan: Simply Fly
• Allianz Group: The Power On Your Side
• American Red Cross: Together We Prepare
• Andhra Bank: Much More To Do, With YOU In Focus
• Andhra Pradesh : The Kohinoor Of India
• Apple Macintosh: Think Different
• Arcelor: Steel Solutions For A Better World
• Astrazeneca : Life Inspiring Ideas
• At & T: The World's Networking Company
• Audi: Vorsprung Durch Technik
• Austrian Airlines: Fly With Friends
• Axa UK: Be Life Confident
• Bank Of America: Higher Standards
• Bank Of Baroda: India's International Bank
• Bank Of Rajasthan: Dare To Dream
• Barclays: Fluent In Finance; Its Our Business To Know Your Business
• Big Bazaar: Is Se Sasta Aur Achcha Kahee Nahee
• Biocon : The Difference Lies In Our Dna
• Blogger.com: Push Button Publishing
• Bloomingdales: Like No Other Store In The World
• BMW: The Ultimate Driving Machine
• Boeing: Forever New Frontiers
• Bombay Stock Exchange: The Edge Is Efficiency
• BPCL: Pure For Sure
• Brand Of BPCL, Speed: High Performance Petrol
• Brand Of IOCL, Servo: 100 % Performance Everytime
• Bridgestone: Passion For Excellence
• Bill And Melinda Gates Foundation : Bringing Innovations In Health And Learning To The Global Community
• Bristol Myers Squibb : Extending And Enhancing Human Life
• British Airways: The Way To Fly
• British Petroleum: Beyond Petroleum
• Business India: The Magazine Of The Corporate World
• Business Today: For Managing Tomorrow
• Business World: Play The Game
• Cast Away: At The Edge Of The World, His Journey Begins (Movie)
• CEAT Tyre: Born Tough
• Central Mall: Shop Eat Celebrate
• Chattisgarh Tourism: Full Of Surprises
• Chevrolet Aveo: When Good Is Not Good Enough
• Chevron Corporation: Human Energy
• Cry : Child Relief & YOU
• Chip: Intelligent Computing
• Cipla: Caring For Life
• Citigroup Or Citibank: The Citi Never Sleeps
• CNBC Television: Profit From It
• Comptron And Greaves: Everyday Solutions
• Computer Associates: The Software That Powers The E Business
• Continental Airlines: Work Hard, Fly Right
• Daimler Chrysler: The Future Of Automobile
• Amazon.com: Earth's Biggest Bookstore
• Deutsche Bank: A Passion To Perform
• Dilwale Dulhaniya Le Jaayenge (Movie) : Come And Fall In Love
• Dow Chemical Company: Living Improved Daily
• Dr Reddy's Laboratories : Life Research Hope
• Dunlop: Accelerate Your Soul
• Dupont: The Miracles Of Science
• Ebay: The World's Online Market Place
• Emirates Air: Keep Discovering
• Epson: Exceed Your Vision
• Ernst And Young: Quality In Everything We Do
• Essar Corp: A Positive A++Itude
• Euronext : Go For Growth
• Exxon Mobil: Taking On The World’s Toughest Energy Challenges
• Ford: Built For The Road Ahead
• Ford Motor: Make Every Day Exciting
• Fortune: Every Fortune Tells The Story
• Franklin Templeton Investments: Gain From Our Perspective
• FT Financial Times: No FT, No Comments
• Gail: Gas And Beyond
• Glaxo Smithkline : Today's Medicines Finance Tomorrow's Miracles
• GM: Only GM
• Goa Tourism : 365 Days On A Holiday
• Guiness Beer: My Goodness My Guiness
• Haier: Inspired Living
• Himachal Pradesh Tourism: The Perfect Host
• Hindustan Times: The Name India Trusts For News
• Hollywood Stock Exchange : It's Your Hollywood
• Home Depot: You Can Do It We Can Help
• Honda : The Power Of Dreams
• Hp Invent: Everything Is Possible
• HSBC: The World's Local Bank
• Hyundai: Drive Your Way
• IBM: On Demand
• IBM: I Think, Therefore IBM
• IBP: Pure Bhi Poora Bhi
• ICICI Bank: Hum Hain Na !!!
• Infosys: Powered By Intellect, Driven By Values;Improve Your Odds With Infosys Predictability
• Intel: Intel Inside
• IOCL: Bringing Energy To Life
• Jaguar: Born To Perform
• Jet Airways: The Joy Of Flying
• Jurassic Park: An Adventure 65 Million Years In The Making
• JVC: The Perfect Experience
• Kerala Tourism: God's Own Country
• KFC: There's Fast Food, Then There's Kfc
• Kingfisher Airlines: Fly The Good Times
• Kit Kat : Have A Break Have A Kit Kat
• KLM Airlines: The Reliable Airline
• KMART: The Stuff Of Life
• Kotak: Think Investments Think Kotak
• Kroger: Costs Less To Get More
• Larsen And Toubro: We Make Things Which Make India Proud
• Lee: The Jeans That Built America
• Lehman Brothers: Where Vision Gets Built
• Lenovo: We Are Building A New Technology Company
• Lexus: The Pursuit Of Perfection
• LG: Life's Good
• LIC: Trust Thy Name Is LIC, Jindagi ke Saath Bhi, Jindagi ke Baad Bhi
• London Metal Exchange : The World's Center For Non Ferrous Metal Trading
• Louis Phillips: The Upper Crest
• Lufthansa Airlines: There's No Better To Fly
• Lukoil: Always Moving Forward
• Macromedia: What The Web Can Be
• Malaysian Airlines: Going Beyond Expectations
• Mastercard: There Are Some Things Money Can't Buy For Everything Else There's Mastercard
• Max Newyork Life Insurance: Your Partner For Life
• Mcdowells Signature: The New Sign Of Success
• MCX: Trade With Trust
• Merck : Where Patients Come First
• Metro: The Spirit Of Commerce
• Metropolitan Life Insurance Company Or Metlife : Have You Met Life Today
• Michelin: A Better Way Forward
• Microsoft: Where Do You Want To Go Today ; Your Potential Our Passion
• Microsoft Office 2003: Microsoft Office Has Evolved Have You? Better, Faster, And Newer
• Mittal Steel: Shaping The Future Of Steel
• Monstor.Com : Never Settle
• Madhya Pradesh : The Very Heart Of India
• MRF: Tyres With Muscle
• Nasdaq : Stock Market For The Digital World
• NDTV Profit: New You Can Use
• Dell: Easy As Dell
• NYSE New York Stock Exchange : The World Puts Its Stock In Us
• ONGC: Making Tomorrow Brighter
• Orange: The Future Is Bright The Future Is Orange
• Peter England: Honestly Impressive
• Petronas: 10 Years In Formula One The World Is Watching Us
• Pfizer: Life Is Our Life's Work
• Phillips: Sense And Simplicity
• Prudential Insurance Company: Growing And Protecting Your Wealth
• Qantas: The Spirit Of Australia
• Rajasthan Tourism : Simply Colorful
• Raymonds: The Complete Man
• Reid & Taylor: Bond With The Best
• Reliance Industries Limited: Growth Is Life
• Sahara: Emotionally Yours
• SAIL: There Is A Little Bit Of Sail In Everyone's Life
• Samsung: Everyone's Invited Or Its Hard To Imagine
• Sanofi Aventis : Because Health Matters
• Sansui: Born In Japan Entertaining The World
• SAP: The Best – Run Businesses Run SAP
• SBI Debit Card: Welcome To A Cashless World
• Rotary International: Service Above Self
• Sholay: The Greatest Story Ever Told
• Singapore Stock Exchange, SGX : Tomorrow Market's Today
• Skoda: Obsessed With Quality Since 1897
• Sony: Like No Other
• Standard Chartered Bank: Your Right Partner
• Standard Insurance Company Limited: Positively Different
• Star Sports: We Know Your Game
• Star Wars The Revenge Of Sith: The Saga Is Complete
• Sun Microsystems: The Network Is The Computer
• Suzlon Energy: Powering A Greener Tomorrow
• Swiss Air: The World's Most Refreshing Airline
• Symantec: Be Fearless
• Tata Motors: Even More Car Per Car
• TCS: Beyond The Obvious
• TESCO: Every Little Helps
• The Daily Telegraph: Read A Bestseller Everyday
• The Day After Tomorrow (Movie) : Where Will You Be
• The Economic Times: The Power Of Knowledge
• The Indian Express: Journalism Of Courage
• Thomas Cook : Don’t Just Book It Thomas Cook It
• Timesjobs.com: If You Have A Reason, We Have The Job
• Titanic (Movie) : Collide With Destiny
• To Learn To Heal To Raise: Csim
• Toshiba: Choose Freedom
• Total: Trademark Of Energy
• Toyota: Touch The Perfection
• Toyota Innova: All You Desire
• Union Bank Of India: Good People To Bank With
• United Airlines: It's Time To Fly
• Uttarpradesh Tourism : Amazing Heritage, Grand Experience
• Videocon: The Indian Multinational
• Virgin Atlantic: Your Never Forget Your First Time
• Vizag Steel: Pride Of Steel
• Voice : Helping Children Write Their Future
• Volkswagen: Drivers Wanted
• Wallet365com: Pay Anyone Online
• Walmart: Always Low Prices Always
• West Bengal: Complete Destination
• Wills Lifestyle: Enjoy The Change
• Windows XP: Do More With Less
• Wipro: Applying Thought
• Blue Cross India : Working For Animals Since 1954
• Amnesty International : Working To Protect Human Rights Worldwide:
• Larsen and Toubro : Its all about imagineering.
• Essar : A possitive attitude
• Maruti Suzuki : Count on us
• Dell : Here is yours.